Revisiting Your Workplace Elevator Pitch

There is literally a war for talent going on – and it’s not limited to the tech sector. If you followed the news about Amazon’s big decision about where to locate its new sites – the availability of local talent was chief among its criteria. In insurance, it’s even more dire: According to the Pew Research center, Millennials make up the largest share of the U.S. workforce, and only 4% have indicated interest in working in the insurance industry!

This talent shortfall is showing up in interesting ways – notably in the job interview. No longer are candidates sitting across the desk worrying about what questions YOU might ask. Rather, they are taking a more pro-active stance and asking YOU, the interviewer, some tough questions – notably about your work environment. In today’s world, you have to assume that job seekers have studied not just your website, but also your Instagram account, your Twitter feed, and your ratings on sites like Glassdoor.

Well-informed candidates may ask you about any unflattering information they come across – negative headlines, high turnover rates, lack of flexible work options, or outdated technology/space, for example.

They want to know about your culture and why they should want to work for you, and you should have the answers! Think of it like a workplace elevator pitch.

Today more than ever, businesses need to articulate the value proposition of their work environment in terms of three key components: space, culture and workstyles. Like the proverbial three-legged stool, you need all three to bear weight to avoid toppling over.

That means investing in each of these three pillars and optimizing individuals’ performances within that setting, through onboarding, teaming, mentoring, mobile work opportunities, to name a few. And those in charge of recruiting need to be able to tell a compelling story. These areas can no longer be viewed independently. Rather, unless businesses understand and embrace this interconnectivity, their business strategies will likely fall short.

Being able to articulate that your space, culture and work practices have been intentionally designed to foster an environment of collaboration, engagement and shared business goals will go a long way to answering those tough questions raised by job seekers.

And by focusing on these key areas – not in isolation, but rather in combination – businesses have the power to add lift to bottom line business results and attract the right talent to lead the way going forward.