Sharon Cohen Alessi is Creative Director and business owner of Alessi & Co, an award-winning graphic design firm based in New Jersey. For over 20 years she has provided strategy-infused design solutions to global organizations and partnered with leading industry consultants to provide creative and message-driven brand experiences that cultivate authentic connections between organizations and their stakeholders. Prior to founding Alessi &Co, Sharon held leadership roles as Creative Director for agencies such as Davis & Co and News America Marketing. Recent work includes creating an environmental graphics program for Eisai Inc.s’ Human Resources’ office space that brought their industry-leading employee benefit offerings to the walls, working with Eisai’s OD group to visualize the transformation of their outdated training facility, to helping a nationally recognized insurance company to communicate their newly formed strategic imperatives to their onsite, retail and remote employees through an integrated environmental graphics, print and digital brand campaign, to being a change agent partner in the rebranding of customer experiences for the global consulting firm BlessingWhite’s classroom and virtual training programs. Sharon has partnered with FlexPaths’ on several projects, including the design of their recent ‘Building the Bridge for Culture Change: A Mandate for 2020' insurance report and creating the brand and visual presentation for a new business model for a major insurer.